Internet Business and Businesses Online – How I Use Article Marketing To Build My Business

Internet Business and Businesses Online – How I Use Article Marketing To Build My Business

I will tell you upfront that I operate a niche web site in the internet marketing arena. Because I use a niched approach, I believe my tactics would work well in just about any niche market where there is some widespread interest.

I think it is personally interesting that so many people think that the internet marketing niches are burnt out, that there are too many people in them. I have seen some things in the last few months that lead me to believe that is not that case.

So how do I use article marketing to build my online business?

1) I write articles that are geared to buyers of my web site niche. You see, I couldn’t care less how many visitors I get. I just want buyers. So I try to write to buyers, not lookers or just surfers. I want to give quality information in my articles that will lead people to want more from me. That way when the click through to my website, they are already qualified buyers.

2) I currently only use one article directory for all my article submissions. I have done extensive testing and have found that like 95% of all my traffic came from that one site, when I used to post to around 100 different article directories. Another note on that: testing is critical to everything you do. If you are not testing, you are missing out on profit opportunities, for sure. You just have to test.

3) I write my articles aggressively. The only reason I write is to get people to click through and be prequalified to like me when they get there. That’s it. Forget about trying to please everyone – I don’t care who closes this article without clicking, I only care that the ones that click through genuinely like me and want more information.

By the way, just a note on the internet marketing niches – when you specialize, you eliminate the tire kickers. Let me explain – if you are marketing to the general public about starting an internet business, you get everyone who is just getting started and only like 5% of them ever make any money. And if they are not making money online, most of them are not going to continue to spend it. Sure, they will buy the first course or two, but I am looking for the long-term customer. The person who gets on one of my specialized niche lists, they probably already have an online business and are actively spending money to promote their business. I am going after a piece of that pie, rather than trying to create new believers in internet marketing.

Home Business Internet Marketing – Tips

With technology pervading into modern lives, it’s simple and free for anyone to use home business internet marketing for their online business. This type of marketing is an effective yet low cost tool for your business as well as a fantastic addition to your marketing campaign. Using the correct tools can help to improve and raise awareness for your business. To leverage on internet marketing, you would need to understand how it works.

One powerful method of home business internet marketing is internet forums. Do hang out at the forums where your niche is in. Useful and constructive comments will garner some attention from potential clients. Active participation will allow you to have a strong following or even fans which can help boost your online marketing efforts. You can also put online advertisements by placing your website links in newsletters and articles.

Another good method of home business internet marketing is content marketing, writing quality articles for the niche you’re in, the possibilities are endless. You can submit your content to article directories, web 2.0 sites, and social marketing sites like Delicious, Reddit, and Hub Pages. All of these sites allow you to post a link back to your website, driving traffic.

Social media is also another good tool of internet marketing. Linking them to your website can boost your business. Never underestimate the power of social media platforms as they can help you drive traffic to your website and eventually gain more sales in the process. Social media is an awesome way to complement your website as they provide a more personalized platform for your clients and fans to relate to your business. You can also synchronize the colors, themes and styles of your social media page and website so that readers can identify them to be from the same source. A useful and good post can go viral within hours, exposing your business to millions of readers all at the same time.

The secret to successful home business internet marketing is to take charge of your marketing campaign. Manage it like your new career or a new business setup. It is crucial to have an online marketing strategy where you plan what to use to market your business on the internet. There is no shortcut to the road of internet marketing success. Along the way, you would learn through the trials and errors. It takes a lot of hard work action, execute your plan and stay on track while maintaining the momentum. With these, you should be well on the way to home business internet marketing success.

4 Small Business Internet Marketing Consultant Tips

If you are thinking about becoming a small business Internet marketing consultant this article will be for you. You have before you a tremendous opportunity to make a lot of money, provide a viable service, help business owners, and be your own boss.

Here are four tips to keep in mind when it comes to starting your own business in this exciting industry.

1. Small business owners will pay you for results. If you currently have any type of success on the Internet getting your own website to the top of the search engines, then you know more than 99% of the small business owners know.

These are hard working people who currently pay a lot of money for rent, insurance, employees, advertising, and hopefully turn a small profit. Most of them do not have a clue about how the more Internet works and this presents a tremendous opportunity for you to make money and in many instances actually save them money.

2. Most small businesses do not know how to market on the Internet and many of them do not even have a website. They are not properly handling the customers that come into the store.

Therefore they are losing potential future business. As a consultant, you can help them turn their business around by providing advice and possibly even handling many of these features for a fee.

3. The Internet never sleeps and as soon as these people understand that they need someone like you to help them, you can help them.

They need a properly designed website for customers to find them. They need to be building their own mailing list for future follow-up and helping them set up an auto responder is something most of them wouldn’t even dream of.

4. Present your services in direct face-to-face selling. Although you might be an Internet marketing expert people still like to do business with people.

Small owners will trust you, once they get to meet you and understand the grasp of the knowledge that you had to offer them. Eventually as your business grows you will find word of mouth advertising taking over and you may be able to conduct more of this over the phone.

Starting a business Internet marketing consultant business can be extremely exciting when you realize the untapped potential in front of you. You stand an excellent chance to make money, help small businesses, utilize the Internet, and do all of your selling in person. And on top of that you are your own boss!